Nile Fulfillment

B2B, wholesale & retail distribution

Retail distribution and ecommerce fulfillment, together

Retail POs, wholesale orders and distributor shipments handled to routing-guide standard, off the same inventory that serves your ecommerce channels.

  • Retail freight and ecommerce from one network
  • Retail and DTC served from one inventory pool
  • Store-ready pallet builds and case labelling
  • 570,000 sq ft, Siloam Springs AR and Horn Lake MS

The situation

Retail orders need a retail-ready operation

Retail purchase orders need the right case packs, pallet builds, labels, and freight appointments. Nile handles that work alongside your ecommerce orders.
  • Your DTC 3PL cannot build a compliant pallet, so wholesale sits at a second warehouse.
  • Keep retail and online inventory in sync.
  • Retail POs missing delivery windows because nobody schedules against the routing guide.
  • Penalties for incorrect labels, pallet preparation, or shipment notices cutting into your margin.
  • A big retail order arrives and your ecommerce picking stops for two days.
  • No visibility into which SKUs are committed to retail versus available to sell online.
  • Wholesale customers with their own packing and paperwork requirements nobody tracks.
  • You are the person manually reconciling what shipped against what was ordered.

The unit of work

Retail ships in cases, not eaches

Different equipment, different floor layout, different people. This is why a parcel-tuned warehouse struggles with a 22-pallet PO.
Pallet built to a retail routing guideElevation of a pallet showing five layers of four cases, stretch wrap, a pallet placard on the outside face, and case labels facing outward on every layer.PALLET PLACARDCASE LABEL OUTSTRETCH WRAPTIE — 4 CASESHIGH — 5BUILT TO THE RETAILER’S SPEC, NOT TO HABIT
Tie and high, wrap, placard and case label orientation are all specified by the retailer. Miss one and the deduction arrives weeks later.

What we run

The retail side of the building

Pallet building to spec

Pallet layers, stacking height, wrapping, and labels prepared to the retailer’s instructions.

Routing guide compliance

Carrier selection, routing requests and appointment scheduling handled against the retailer’s published requirements.

Retail labelling

Case labels, GS1 labels, item ticketing and price marking applied before the shipment leaves.

Shipment notices and paperwork

Advance ship notices and paperwork matched to the physical shipment, which is where most deductions actually originate.

LTL and truckload

Retail freight moves with the carrier chosen for the lane and the delivery window.

Wholesale and distributor orders

Smaller B2B orders, each with their own packing rules, handled without becoming a special project.

Reference

What changes between a retail order and a DTC order

Scroll the table sideways to see every column

What changes between a retail order and a DTC order
DTC orderRetail PO
Unit of workOne to three units, picked to a toteCases and pallets, built to a tie and high
Failure costA refund and a support ticketA chargeback, then a scorecard hit
TimingShip by the daily cutoffDeliver inside a fixed window, not before and not after
LabellingA carrier labelCase labels, GS1, placards, sometimes item tickets
PaperworkTracking number back to the storeShipment notice matching the pallet, freight paperwork, and routing request
Who notices a mistakeOne customerA category buyer, with the deduction attached

Proof

Freight is not a side business here

  • 20M+Packages shipped company-wide, all time
  • 1MAnnual order capacity

Both run through Nile’s network: retail freight and ecommerce parcels, supported by the same team and inventory system.

FAQ

Questions we get asked

Not covered here? Ask us directly and you will get a specific answer rather than a brochure.

Ask a question
Can retail and ecommerce really come off the same inventory?
Yes, and it is the main reason brands move to us. One pool means one clear view of available inventory. You decide what is committed to a retail PO and what stays sellable online, instead of guessing across two warehouses.
Which retailers do you ship to?
Nile has managed Walmart channels since 2014 and has published retail work including a launch into Walmart and CVS. The full list of retailer routing guides supported today is being confirmed for publication.
Do you handle the chargeback disputes?
We handle the fulfillment data that a dispute depends on: what shipped, when, against which PO, with which ASN. Whether Nile files disputes on your behalf is worth asking directly.
What is your minimum volume?
There is no published minimum. Fit depends more on order profile and SKU count than raw volume. The quote flow asks four questions and that is usually enough to tell.

Next step

Let’s talk about your retail fulfillment.

Tell us which retailers you supply and roughly how much you ship. We’ll work through your requirements and put together a fulfillment quote.